A white label gym app is your gym's own member app on the App Store and Google Play, under your name, icon and colors. The easiest way to get one is HubFit's Branded App: we build and maintain it, typically live in 7 to 10 business days once your developer accounts are ready.
Your own app on the App Store and Google Play
- No setup fee
- Live in 7 to 10 business days
- Built and maintained by us
Key takeaways
- Your gym's name is on the store listing and your icon is on every member's home screen.
- We build, submit and maintain the iOS and Android apps. Store review and the privacy policy are handled for you.
- $189 a month on top of your HubFit subscription, with no setup fee and no commitment. Apple charges $99 a year and Google $25 once.
- Members train with it between visits: programs, workout tracking, nutrition, check-ins, challenges and community.
- Works alongside your booking, door-access and POS software: it covers training between visits.
What is a white label gym app?
A white label gym app is a ready-built member app that your gym publishes under its own brand. The platform supplies the software, the servers and the updates. The store listing, the icon and the colors inside are yours.
Members see your name, your icon and your color. Nothing on the screen names the software underneath, so the app feels like part of your gym, from the first set they log to the home workout they stream on a busy day.
Why does a gym member app keep people coming back?
A gym member app keeps people coming back because it gives them a reason to open your gym every day, not just twice a week.
A class or a PT session is an hour. Between visits, the app is where members see today's workout, log their meals, tick off habits and check where they sit on the leaderboard. That daily contact protects retention when visit frequency quietly slips.
In one gym operator's six-month test, members who got regular digital touchpoints kept visiting almost as often, while the rest came 16.8% less, Health Club Management reported.
Why launch your gym's app with HubFit?
HubFit puts a full training app on members' phones under your gym's name, and you never build or maintain anything.
Real coaches already run their business on their own app:
- For Her Kind: Dr. Alisa DiFruscia, a naturopathic doctor and personal trainer, runs 1:1 virtual coaching for women inside it.
- Proven: Josh Taylor's evidence-based coaching for people with jobs, families and real schedules, all inside Proven's own app.
What you get:
- The whole platform, branded. Workout tracking, nutrition and meal plans, check-ins, habits, progress, messaging, community, challenges and on-demand workouts, all in your app.
- Built and kept current for you. We build the iOS and Android apps, prepare both store listings and handle App Store and Google Play review. New features and fixes reach your app automatically, so maintenance is never your job.
- Published by your business. The apps go out from your own developer accounts, so the listing names your gym.
- Your members move over easily. If they already use HubFit, they download your app and sign in with their existing details. Programs, history and messages are all there.
All we need from you is your logo, your brand color, your app name and the two developer accounts. Don't have the accounts yet? We walk you through them.
How do I make an app for my gym?
With HubFit, you make an app for your gym in three steps: apply and share your brand, set up your developer accounts, and we build and submit the app.
| Step | Who does it |
|---|---|
| 1. Apply, send your logo | You, with our help |
| 2. Developer accounts | You, with our guidance |
| 3. Build and store review | Us, 7 to 10 business days |
No brand kit yet? We help you settle the app name, icon and color. Pick it with care: it is the name members will search for.
Step 2 is the one to start early. Both accounts are enrolled as an organization, so you need a registered business with a D-U-N-S number. Apple's D-U-N-S help page says a new number is free and can take up to 5 business days, and your business may already have one. Apple's enrollment page and Google Play's requirements list the rest.
Ready now? Apply for your branded gym app; there's nothing to pay to apply.
How much does a white label gym app cost?
A white label gym app with HubFit costs $189 a month on top of your HubFit subscription, plus the store fees you pay Apple and Google directly. There is no setup fee and no commitment.
| Cost | Amount | Paid to |
|---|---|---|
| Branded App add-on | $189/mo | HubFit |
| Apple Developer Program | $99 a year | Apple |
| Google Play Console | $25 once | |
| Year one, add-on + fees | $2,392 |
Year one is $2,268 for the add-on plus $124 in store fees, and your HubFit subscription comes on top. From year two the Google fee drops off: $2,367 a year, on top of your HubFit subscription. Updates, store listings, store review and the privacy policy are part of the $189.
Compare that with a custom app. By our estimate, building one costs about $80,000 to $250,000 and takes 6 to 12 months, then $2,000 to $5,000 a month to run. With HubFit there is nothing to build: apply for your own branded fitness app instead.
Which gyms and studios is a branded app right for?
A branded app is right for any gym or studio whose members train between visits, or that wants them to.
If you run a gym with several coaches, you can route new members to the right coach by package or location, and each coach sees only their own members.
FAQ
These are the questions gym and studio owners ask most before launching their own member app.
How much does a white label gym app cost?
$189 a month on top of your HubFit subscription, with no setup fee. Apple charges $99 a year and Google $25 once for your developer accounts. Applying is free. Building your own costs far more: see what a fitness app costs to develop.
How long does it take to launch a branded gym app?
Apps are typically live in 7 to 10 business days once your Apple and Google developer accounts are ready. The paperwork before that is the biggest variable: a new D-U-N-S number can take up to 5 business days. Look yours up on day one, and pick your app name early: these gym name ideas help.
Can my gym's app handle class booking and check-in at the door?
No. It is training software, not front-desk software: not a class booking, POS or door-access system. Keep your booking software, your access system and your POS. The branded app covers training, nutrition, check-ins, habits, challenges, community and on-demand content on the days members aren't in the building.
Will members have to create new accounts?
Not if they already use HubFit. Once your app is live, they download it from the App Store or Google Play and sign in with their existing details. Their programs, workout history and messages are all there, which helps keep gym members through the switch.
Do I need a developer or my own Apple and Google accounts?
You don't need a developer or an agency. You do need your own Apple Developer and Google Play accounts, enrolled as an organization, so the app is published by your business. We guide you through enrolling, then handle the build, the store listings and the review. Here is how getting a fitness app onto the App Store works.
Your gym, on every member's phone
You don't need developers, an agency or a six-figure budget to give members an app with your name on it.
Your own app on the App Store and Google Play.
- Your name, icon & colors
- On the App Store & Google Play
- Built & maintained by us
Maya Moves
by Maya Brooks
