For fitness creators who want to coach, not just publish.
Run subscription coaching at scale with on-demand workouts, recipe books, challenges, and automated onboarding that turn followers into paying members who stick around past month three.
Coaches Trust HubFit
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Thousands of coaches use HubFit to grow and manage their fitness business.
Trustpilot Reviews
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#1 rated coaching platform. With 350+ five-star reviews on Trustpilot, coaches simply love HubFit.
Revenue Processed
$0M +
Over $20 million in revenue processed through HubFit, from subscriptions, packages, and one-off program sales.
Your subscription studio
Record once, stream to thousands. Build follow-along workouts, recipe books, and resource libraries — all gated by subscription tier and billed through Stripe.
- Upload videos once, members stream forever
- Stripe subscriptions with no platform markup
- Challenges that drive Instagram-led acquisition
Content that coaches for you
An on-demand workout library, recipe books, and resource collections your subscribers access anytime, so you scale without repeating yourself.
Workout studio
Follow-along video workouts organised by goal, equipment, and length. Upload once, members stream forever, with progress tracking baked in.
Recipe books
Beautiful recipe collections with macros, instructions, and photos. Built in-app, shared per program or subscription tier.
Resource collections
PDFs, guides, and checklists organised into collections your subscribers can browse and access anytime from the HubFit app.
“HubFit completely transformed how I run my coaching business. I went from scattered spreadsheets to a premium, polished system that my clients love. It cut my admin time by 75% and let me focus on what I do best, which is coaching.”
Turn subscribers into a community that scales
Challenges drive acquisition. A private community drives retention. AutoFlow runs welcomes, upsells, and retention nudges so you serve thousands without a team.
Challenges
Leaderboards, badge sets, and share cards members post to Instagram, turning every subscriber into acquisition on loop.
Community
A private members-only feed with posts, threaded replies, reactions, and mentions. A reason to keep paying past month three.
AutoFlow
Welcome DMs, day-7 check-ins, day-14 upsells, and missed-habit nudges, triggered automatically so your business scales while you film content.
Connects with the tools fitness creators already use
Sync wearables, plug into Zapier, and connect HubFit to the tools you already use to run your fitness business.
Built to scale your subscription business
Automate onboarding, get paid on time, and bring on assistant coaches. The infrastructure that turns a follower audience into a real subscription business.
Automations
Onboarding flows assign programs the moment a member subscribes. AutoFlow runs welcome DMs, retention nudges, and upsells. Zapier connects to 5,000+ tools.
Payments
Stripe-powered checkout for subscriptions, one-off programs, and packages. Free trials, coupons, setup fees, and invoices built in. No HubFit transaction markup.
Teams
Invite assistant coaches with role-based access, route new subscribers automatically, and see every team action in the activity log.
Start with a 14-day
free trial.
An app your clients will actually love.
A beautiful, branded experience on iOS and Android with everything your clients need to train, eat, and stay connected.
Watch HubFit for fitness creators
See how fitness creators deliver on-demand workouts, recipe books, and automated onboarding to thousands of subscribers.
Workout studio
Record follow-along videos and stream them on demand to subscribers.
Recipe books
Build branded recipe collections and gate them per subscription tier.
Onboarding flows
Automatically assign programs, meal plans, and resources to every new subscriber.
Frequently asked questions
Trusted by coaches worldwide
Join 50,000+ coaches who use HubFit to manage, grow, and scale their fitness coaching business.
Having used multiple different coaching platforms over the years — I've been in the fitness industry 15 years now — this one has definitely delivered more than any other and it's only getting better.
I've used a lot of coaching platforms and this is the only one where I've been really happy with how it works. You don't have to have five different programs just to coach people. Everything is in one place.
HubFit completely transformed how I run my coaching business. I went from scattered spreadsheets to a premium, polished system that my clients love. It cut my admin time by 75% and let me focus on what I do best, which is coaching.
Supercharge your coaching business
See why HubFit is the coaching platform of choice for modern fitness professionals.