Cutting the Workload by Over Two-Thirds

The most significant operational change for Jesse was the ability to transform his customized program creation from a manual slog into a streamlined, click-and-tweak process. By preloading his extensive data, including local supermarket options, he essentially automated the groundwork of his entire coaching business.

"I've sort of cut my workload in more than half, probably in third... now with Hubfit, I can sort of just have my preloaded meal plans ready to go, go in, tweak a few of the macros just so it's personalized to them and then it's good to go. So it's just helped reduce a lot of stress."

“I just remember having hundreds of tabs open. Everything was on spreadsheets, and it was so hard to tweak macros or keep things clean.”

This efficiency truly shows during the client onboarding process. He can now move a client from a sales call to a fully active, program-loaded account in minutes.

"I can have their account up and running within 30 minutes... I can have their nutrition done, I can have their training program done. And it’s still 100% customized to them... It's just that we're able to pre save and preload everything in our library that I can just click a few buttons, bank, and it's theirs."

Delivering a True Premium Experience

For Jesse Astill, the biggest barrier to charging a premium price wasn't his expertise, but the delivery method. Distributing programs via cluttered spreadsheets did not match the quality of service he provided, especially to his high-level athlete clients. HubFit immediately solved this aesthetic and functional problem, replacing confusing documents with a crisp, intuitive mobile app. This single change allowed Jesse to realize his business's potential.

"I sort of set myself as a premium service which allows me to charge a little bit more and having a clean app where I can upload all my images, all my programs look nice. It's the finer details that allow us to charge a premium."

This premium look and feel is vital, especially when working with high-performance clients. Jesse uses HubFit's Vault/Collections feature to deliver educational video modules alongside the training and nutrition, creating an unparalleled value proposition for his clients.

"I can film my video modules and then log that in their collections and in their vault, and they can go through and watch all my modules about nutrition, about training. So it's all in one place."

Delivering Seamless Client Adherence

A major pain point with the previous spreadsheet-based system was the client experience. Clients had to navigate log-ins, Google Drive, and confusing documents, a process that discouraged adherence. HubFit solved this by making the user experience the priority.

"In the past, when I've had them on spreadsheets, they've got to have their Google account, they want to view their meal plan, they've got to log into their Google Drive, find their meal plan, try and read it on a spreadsheet, which is just ugly to look at and sometimes confusing, which leads to poor client adherence. So we're able to make that process a lot smoother for the client."

The cleanliness of the app and the ease of accessing information, particularly the nutrition plans, is what clients value most. This focus on the client's journey results in unsolicited, positive feedback.

"They absolutely love it... I have one guy here... he said he's tried every app. He's worked with heaps of coaches, but he's never had a system this good."

Serving Every Client: From First-Timers to Pro Fighters

ASTL Performance requires versatility. Jesse manages everything from general weight loss for businessmen to complex sodium manipulation for fighters cutting weight. Hubfit provided the flexibility to handle distinct client needs within a single interface, particularly through the educational features.

"In Hubfit, we've set out weight cut protocols so they can click in, watch the videos, download the PDFs and work through it. So not only is it just nutrition training, it's also that weight cut broken down for them."

Stress Reduction and Higher Revenue

The most profound results of the switch for Jesse were the reduction in administrative stress and the direct increase in profitability. By automating and streamlining his operations, he reclaimed valuable hours previously spent chasing documents and manually updating macros. This freed-up time could be reinvested into his own training, client interaction, and business growth.

“I’ve able to put my prices up so I’m able to make more money. I’m able to give my clients a better experience. And it just reduces all my stress, really.”

For Jesse, the combination of seamless administration, a premium-quality client experience, and the ability to charge higher rates represents the definitive success story of transitioning from a stressed-out carpenter/coach to a successful, scalable coaching business owner.