The all-in-one nutrition coaching software.
Meal plans, macro tracking, a barcode scanner, and a 5,000-recipe library, all in the HubFit app your clients log meals in every day.
Coaches Trust HubFit
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Thousands of coaches use HubFit to grow and manage their fitness business.
Trustpilot Reviews
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#1 rated coaching platform. With 350+ five-star reviews on Trustpilot, coaches simply love HubFit.
Meals Logged
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Over 10 million meals logged in HubFit, the nutrition coaching platform built to scale.
Build meal plans your clients actually follow
Create meal plans, set macro targets, and track client nutrition from one app. Clients log from barcode scans, the recipe library, or their assigned plan.
- Custom meal plans with flexible structure and alternatives
- Macro compliance reports for every client
- Share your own custom food library with clients
In-app nutrition tracker
Clients log meals and track macros in real time from the same app they use for training. No separate app needed.
5,000-recipe library
5,000+ recipes with full macros and dietary filters. Import or create your own to build meal plans or recipe books.
Macro targets
Set calorie, protein, carb, and fat goals. Apply one target for every day or different targets for each day of the week.
Barcode scanner
Clients scan any packaged food and get full macros with serving sizes. Works with any barcode, any country.
Cronometer sync
Clients connect their Cronometer account and coaches see daily food logs and weekly summaries inside HubFit.
Meal AI
Describe any meal and Meal AI returns ingredients with calculated macros. Ready to add to any meal plan.
Generate meal plans in seconds
Set a calorie target, choose a macro split and dietary filters, and HubFit generates a full meal plan from the recipe library. Ready to assign in seconds.
- 6 presets: balanced, high-protein, keto, and more
- Meals sourced from the 5,000-recipe library
- Swap or regenerate any meal in one tap
“I've used a lot of coaching platforms and this is the only one where I've been really happy with how it works. You don't have to have five different programs just to coach people. Everything is in one place.”
Keep nutrition clients accountable between check-ins
Check-ins, habits, and messaging that keep clients engaged on the days they're not weighing in.
Check-ins
Recurring check-ins with 11 question types — including photo, video, and metric-sync — plus side-by-side progress photo compare and Loom video feedback on every submission.
Habits
Daily habits with streaks for protein, water, sleep, and more. Per-client reminders and completion analytics show who's on track and who needs a nudge.
Messaging
1:1 chats, group threads, voice notes, GIFs, and polls. Coaching feedback lives where the meal log is, not in your DMs.
Connects with the tools nutrition coaches already use
Sync Cronometer for daily food logs, plug in wearables and Zapier, and connect HubFit to the tools you already use to run your nutrition coaching business.
Content that coaches for you
Recipe books, on-demand cooking videos, and resource libraries clients access anytime. Build once, deliver to every client, scale your nutrition coaching without repeating yourself.
Recipe books
Curate beautiful recipe collections with full macros, instructions, and one-tap meal logging. Share per program, package, or subscription tier.
Cooking videos
Record meal-prep walkthroughs, cooking demos, and nutrition explainers. Stream on demand inside the same app clients log meals in.
Resource collections
PDFs, guides, checklists, and onboarding documents organised into resource collections clients access anytime from the HubFit app.
Start with a 14-day
free trial.
An app your clients will actually love.
A beautiful, branded experience on iOS and Android with everything your clients need to train, eat, and stay connected.
Watch HubFit for nutrition coaches
See how nutrition coaches build meal plans, track client macros, and deliver on-demand recipe books.
Nutrition builder
Create and deliver meal plans and macro goals to your clients.
In-app tracker
Clients log meals from their plan or the barcode scanner with weekly compliance.
Recipe books
Build stunning recipe books and share them per program or subscription tier.
Trusted by coaches worldwide
Join 50,000+ coaches who use HubFit to manage, grow, and scale their fitness coaching business.
Having used multiple different coaching platforms over the years — I've been in the fitness industry 15 years now — this one has definitely delivered more than any other and it's only getting better.
I've used a lot of coaching platforms and this is the only one where I've been really happy with how it works. You don't have to have five different programs just to coach people. Everything is in one place.
HubFit completely transformed how I run my coaching business. I went from scattered spreadsheets to a premium, polished system that my clients love. It cut my admin time by 75% and let me focus on what I do best, which is coaching.
Supercharge your coaching business
See why HubFit is the coaching platform of choice for modern fitness professionals.