For Her Kind
Dr. Alisa DiFruscia
A naturopathic doctor and personal trainer, Alisa runs 1:1 virtual coaching for women: custom training, nutrition plans, video check-ins, and a community, all inside her own app.
White-label fitness app for coaches & gymsYour brand. Your app. On every client's phone.
Your own white-label coaching app on the App Store and Google Play, with your name, icon, and colours. Built and shipped by HubFit.
App StoreGoogle PlayLive in 7–10 days
Hayes
Lower Power
Today · 45 min · 6 exercises
Calendar
Photos
Reminders
Maps3
Hayes
Health
Wallet
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9:41
Darnell Hayes
Owner, Hayes Strength Co.
Hayes Strength Co.
Strength & conditioning coaching
4.9 · 2.4K
Thousands of apps launched. Yours could be next.
Gyms, online coaches, and creators already run their business from their own app on HubFit. Here are two of the biggest.
Hayes
Built by Dani
OB Nutrition
Morrison
Sweat
Maya Moves
Southside Barbell
Iron Republic
The Pilates Room
Lift with Leah
Fit Over Forty
Mama Strong
Peak Physique
Rise Run Club
Hybrid Athlete
Recomp Club
Becca Lifts
Team Tyler
Coach Kel
Proven
Josh Taylor
Evidence-based coaching for people with jobs, families, and real schedules. 200+ programmes, twice-weekly live streams, and 1:1 coaching, all inside Proven's own app.
Built for every kind of fitness business.
Whether you run a 2,000-member gym or coach 20 high-ticket clients, a branded app makes your business look as good as your results.
Hayes Strength Co.
by Darnell Hayes
Gyms & Studios
Your gym's name on every member's phone.
Members follow your training, log every session, and celebrate each other's PRs in your community, all in an app with your gym's name on it.
Built by Dani
by Daniela Ruiz
Online & High-Ticket Coaches
A premium app for premium coaching.
Give 1:1 clients a polished app under your name, with their training, check-ins, and messages in one place. Your coaching looks worth every dollar.
OB Nutrition
by Olivia Bennett
Nutrition Coaches
Your nutrition practice, in their pocket.
Clients log meals, hit their macros, and follow your plans in an app with your name on it, so every check-in starts with real data.
Maya Moves
by Maya Brooks
Fitness Influencers
Turn followers into paying members.
Followers find you by name on the App Store, then stay for your programs, challenges, and community. Your audience becomes a membership.
Everything your clients need,
in one app.
Your app comes with the full HubFit client experience, under your name.
Training
Programs, a workout tracker with smart progressions, and 5,000+ exercise videos.
Nutrition
Meal plans, macro targets, and food logging with a weekly breakdown.
Check-ins
Weekly check-ins with questions and progress photos, done in a minute.
Try it now
Preview what your app could look like.
Name it, pick your colour, and drop in your logo. See your app on the App Store, Google Play, and your clients' phones.
Logo
Upload or drop your logo
Like what you see?
Apply and we'll launch it under your brand.
We do the hard part.
No developers, no agencies, no six-figure build. You bring the brand; we handle everything else.
- 1
Share your brand
Send us your logo, brand colour, and app name. That's all we need.
Maya Moves
Version 1.0
App StoreGoogle Play2We build & submit
We build your iOS and Android apps. Then we handle App Store and Google Play review.
- now
Maya Moves
Your new program is live 💪
Live on iOS & Android3Your app is launched
Live on iOS and Android in 7 to 10 business days. Clients find it by searching your name.
Apply now
Apply for your branded app.
Tell us about your business. We'll review your application and reach out to plan your launch.
Branded App add-on
No setup fee. Live in 7–10 business days.
$189USD / month
Join coaches like Alisa and Josh with their own app on the App Store.
What we need from you
- Your logo and brand colour
- Your app name
- Apple and Google developer accounts
Don't have them yet? We walk you through it, step by step.
What's included
- App Store & Google Play listings
- Store review and privacy policy, handled for you
- Every HubFit feature, kept up to date
No setup fee. Live in 7 to 10 business days.
White-label vs. building your own fitness app
A white-label fitness app is a coaching app built on an existing platform and published on the App Store and Google Play under your own name, logo, and colours. Here is how it compares to building a custom fitness app from scratch.
| White-label with HubFit | Build your own app | |
|---|---|---|
| Upfront build cost | $0 | $80,000 to $250,000 |
| Time to launch | 7 to 10 business days | 6 to 12 months of development |
| Who builds and submits the app | HubFit | You and your developers |
| App Store and Google Play review | Handled for you | Your responsibility |
| Features on day one | Training, nutrition, check-ins, habits, messaging, community, challenges | Only what you pay to build |
| New features and fixes | Ship automatically | Each one is another build |
| What you pay | $189USD / month | $2,000+USD/ month Plus $80,000 to $250,000 to build it |
| White-label with HubFit | Build your own app | |
|---|---|---|
| Every month | ||
| Hosting and infrastructure | HubFit: Included | Build your own: $350 to $1,000 |
| Maintenance, OS updates, and bug fixes | HubFit: Included | Build your own: $1,500 to $3,500 |
| Video storage and streaming | HubFit: Included | Build your own: $100 to $300 |
| Push, email, and SMS services | HubFit: Included | Build your own: $50 to $200 |
| HubFit white-label app | HubFit: $189 | Build your own: None |
| Total | HubFit: $189 USD | Build your own: $2,000 to $5,000 |
| Before launch (one-time) | ||
| Design (UX/UI) | HubFit: Included | Build your own: $5,000 to $15,000 |
| iOS and Android apps | HubFit: Included | Build your own: $30,000 to $90,000 |
| Backend, database, and APIs | HubFit: Included | Build your own: $20,000 to $60,000 |
| Coach dashboard (web) | HubFit: Included | Build your own: $15,000 to $40,000 |
| Payments, messaging, and notifications | HubFit: Included | Build your own: $5,000 to $20,000 |
| Exercise video library | HubFit: Included | Build your own: $2,000 to $15,000 |
| Testing and store submission | HubFit: Included | Build your own: $3,000 to $10,000 |
| Total | HubFit: $0 | Build your own: $80,000 to $250,000 |
Either way, Apple ($99 a year) and Google ($25 once) charge their own developer account fees.
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Join 50,000+ coaches who use HubFit to manage, grow, and scale their fitness coaching business.
@forherkind
@joshtaylorcoaching
@coachjennystokes
@jordan_caporaletti
@ashtinfuhsfit
@kendall.ifbbpro
Having used multiple different coaching platforms over the years — I've been in the fitness industry 15 years now — this one has definitely delivered more than any other and it's only getting better.
Gianni Fabrizio
Online Fitness Coach
I've used a lot of coaching platforms and this is the only one where I've been really happy with how it works. You don't have to have five different programs just to coach people. Everything is in one place.
Vegard Mikalsen
VM Coaching
HubFit completely transformed how I run my coaching business. I went from scattered spreadsheets to a premium, polished system that my clients love. It cut my admin time by 75% and let me focus on what I do best, which is coaching.
Jesse Astill
ASTL Performance
Frequently asked questions
A white-label fitness app is a coaching app built on an existing platform but published under your own brand. With HubFit, your app carries your name, logo, and colours on the App Store and Google Play, while HubFit provides and maintains the technology behind it: training, nutrition, check-ins, habits, messaging, community, and more.
Apply for a HubFit Branded App. When it's your turn, you share your logo, colours, and app name, set up your Apple and Google developer accounts with our guidance, and we build and publish your iOS and Android apps for you. No developers or agencies needed.
For most coaches and gyms, white-label is faster and far cheaper. Building a custom fitness app from scratch often costs five or six figures, plus ongoing developer, hosting, and maintenance costs, and every new feature is another build. A HubFit white-label app is a $189 USD per month add-on, launches with the full HubFit feature set, and gets new features automatically.
Yes. Gyms and studios get their own white-label gym app on the App Store and Google Play, under the gym's name and logo. Members use it to follow training, track nutrition, complete check-ins, join challenges, and stay connected with your community.
Yes. Personal trainers and online coaches can launch their own personal training app under their brand. Clients download it by searching your name, and you coach them through HubFit with training programs, nutrition, check-ins, and messaging.
The Branded App is a $189 USD per month add-on to your HubFit subscription, with no setup fee. Apple and Google also charge their own developer account fees ($99 per year for Apple, a one-time $25 for Google Play).
Most apps go live on the App Store and Google Play within 7 to 10 business days of us receiving your logo, colours, app name, and developer account access.
Your logo, your brand colour, and your app name, plus Apple and Google developer accounts. You can apply with just your business details and send the rest once you're accepted. We walk you through setting up the developer accounts.
Your branded app includes the HubFit client experience: training and workout tracking, nutrition and meal plans, check-ins, habits, progress tracking, messaging, community, challenges, and on-demand content. Which features your clients see depends on your HubFit plan.
We do. We build your iOS and Android apps, prepare your store listings, and handle App Store and Google Play review. New HubFit features and fixes ship to your app without you lifting a finger.
Yes. App Store rules require branded apps to be published under the business's own developer account. Apple charges $99 per year and Google Play charges a one-time $25 fee. We guide you through setting both up step by step.
You are. Your app is published under your own Apple and Google developer accounts, so your business name appears as the developer on the App Store and Google Play, and the store listings belong to you.
Once your branded app is live, your clients download it from the store and sign in with their existing HubFit details. Their programs, history, and messages are all there.
If you cancel the add-on or your HubFit subscription ends, your branded app is removed from the App Store and Google Play. You can keep coaching your clients on HubFit.
Custom Branding (on Premium and above) lets you apply your logo and brand colours to specific surfaces like your pricing page, Stripe checkout, client emails, and share cards, while your clients use the HubFit app. A branded app goes further: your clients get a separate app with your name and icon, listed in the stores under your business.
Your clients already know your name. Now give them your app.
Launch spots are limited. The Branded App is $189 USD per month, added to your HubFit plan.
iOS and Android