The best white-label fitness app is HubFit, our top pick. Your clients get an app under your name on the App Store and Google Play, and we build, submit and maintain it for you. There's no setup fee, and it's typically live in 7 to 10 business days once your developer accounts are ready.
Your own app on the App Store and Google Play
- No setup fee
- Live in 7 to 10 business days
- Built and maintained by us
Key takeaways
- HubFit is the top pick: your own app on both stores, built, submitted and maintained for you, running our whole platform.
- It's $189 a month on top of your HubFit subscription, with no commitment. Apple ($99 a year) and Google Play ($25 once) bill you directly.
- Existing clients sign in to your app with their programs, history and messages already there.
- You need a registered business with a D-U-N-S number, which is free. We walk you through both developer accounts.
The best white-label fitness apps at a glance
How we compared. We make HubFit, so this ranking is ours, judged on your own listing, who builds it, cost as you grow and launch time.
| App | Pricing model | Branded app |
|---|---|---|
| HubFit | $189/mo + subscription | Both stores, built for you |
| Trainerize | Depends on plan | Both stores |
| Everfit | Custom quote | Both stores |
| Kahunas | Depends on plan | Both stores |
| FitBudd | Setup + per-client fees | Both stores |
| My PT Hub | Monthly add-on | Under your name |
| Exercise.com | Custom quote | Custom-branded app |
What is a white-label fitness app?
A white-label fitness app is a coaching platform's app published under your business name, icon and colors, so clients download your app, not the vendor's. The software runs underneath, and your clients only see your brand.
"Branded" gets used for three different things:
| Level | Own store listing | Client downloads |
|---|---|---|
| Custom branded | No | Platform's app, your logo |
| White-label | Yes, both stores | Your app, your name |
| Custom build | Yes | Agency-built app |
Only the last two put your name on the App Store. If clients searching your business name matters to you, that's what to look for.
The best white-label fitness apps, ranked
HubFit ranks first, followed by six other ways to get a fitness app under your own name.
1. HubFit
HubFit's Branded App puts your app on the App Store and Google Play under your name, icon and brand colors. It's $189 a month on top of your HubFit subscription, as one monthly add-on. It's by application, with nothing to pay when you apply.
We do the work. We build the iOS and Android apps, publish them from your own developer accounts, and handle the store listings, the privacy policy and App Store and Google Play review. New features and fixes reach your app automatically.
- For Her Kind: Dr. Alisa DiFruscia's 1:1 coaching for women, in her own app.
- Proven: Josh Taylor's 200+ programs and live streams, in Proven's own app.
Your clients get our whole platform in your app: training, nutrition and meal plans, check-ins, habits, progress, messaging, community and challenges, with the features your subscription includes.
Good to know: you need a registered business, because both developer accounts are enrolled as an organization. If you end the add-on, the app comes off the stores, and you keep coaching your clients with us.
2. Trainerize
Trainerize is a coaching platform for trainers, studios and gyms. A branded app on both stores depends on the plan, so check which plan you'd need for iPhone.
3. Everfit
Everfit offers custom branding inside the Everfit app on lower plans. An app with your own App Store listing needs a higher plan, priced by quote.
4. Kahunas
Kahunas is a coaching platform for online coaches. Its own-branded iOS and Android apps need a higher plan. Its lower plans use Kahunas-branded apps.
5. FitBudd
FitBudd is a platform for coaches, creators and studios. Its white-label apps need a higher plan, with a setup fee and per-client charges as you grow. Check what it costs at the roster you'll reach.
6. My PT Hub
My PT Hub is a platform for personal trainers. Its white-label app needs a higher plan, plus a monthly add-on.
7. Exercise.com
Exercise.com is gym management software with custom-branded apps alongside booking, check-ins and point of sale. It prices by quote, so ask how the app is listed and what it costs at your size.
What does a white-label fitness app cost?
With HubFit, a white-label fitness app costs $189 a month on top of your HubFit subscription, plus Apple's and Google's own fees.
| HubFit | Custom build | |
|---|---|---|
| Up front | $0 | $80,000 to $250,000 |
| Monthly | $189 + subscription | $2,000 to $5,000 |
| Apple and Google | $99/yr + $25 once | $99/yr + $25 once |
| Time to launch | 7 to 10 business days | 6 to 12 months |
| Updates and review | Handled by us | Your developers |
The custom-build figures are our estimate.
On any platform, price the app at the client count you'll reach in a year. A top plan, a setup fee or per-client charges can change the total.
How does launching with HubFit work?
Launching takes three steps, and we do most of the work.
- Apply and share your brand. Business details are enough to apply. We settle your app name, icon and color with you.
- Open your developer accounts. You enroll your business with Apple and Google Play, and we walk you through both, step by step.
- We build, submit and launch. We build the iOS and Android apps, handle the privacy policy and store review, and your clients download your app.
A D-U-N-S number and Apple's organization check are often the slowest part, so start them early. Apply for your branded app, and we'll guide you from there.
How do you choose a white-label fitness app?
Choose the option that publishes in your own developer accounts, handles store review for you and stays affordable as your roster grows.
Questions to ask any vendor before you sign:
- Will the app be published in my developer accounts, or yours?
- Will my business show as the seller name on the App Store?
- What happens to the app and my clients' data if I leave?
HubFit is the top pick for every kind of fitness business. Personal trainers and online coaches get training, nutrition, check-ins and community under their own brand. Gyms and studios get a member app under the gym's name that runs beside the booking system they already use.
FAQ
These are the questions coaches and gym owners ask most about white-label fitness apps.
What is the best white-label fitness app?
HubFit is our top pick. Your clients get an app under your name on the App Store and Google Play, running our whole platform, and we build, submit and maintain it for you. You can apply with just your business details. See your own branded fitness app for the details.
How much does a white-label fitness app cost?
With HubFit, the Branded App is $189 a month on top of your HubFit subscription, with no setup fee. Apple charges $99 a year and Google Play $25 once, paid in your own accounts. Elsewhere, the app usually comes with a top plan, an add-on or a custom quote, sometimes with setup or per-client fees.
How long does it take to launch a white-label fitness app?
With HubFit, your app is typically live in 7 to 10 business days once your Apple and Google developer accounts are ready. Other platforms quote around four to six weeks. Start your D-U-N-S number and Apple's organization check early, because those steps take as long as they take.
Do I need my own Apple Developer account?
Yes, for a listing under your own business name. Apple shows the enrolled organization as the app's seller and asks organizations for a D-U-N-S number, which is free. The Apple Developer Program is $99 a year. With HubFit, we walk you through setting up your Apple and Google accounts, step by step. Our guide to publishing on the App Store covers the rest.
Is white-label better than custom app development?
For most coaches and gyms, yes. White-label puts you on both stores for a monthly fee, with updates and store review handled for you. A custom build costs far more and takes months, so it makes sense only when the app itself is your product and you need features no platform offers. Our fitness app development cost breakdown prices a custom build.
Can a gym or a personal trainer get a white-label app?
Yes. HubFit's Branded App is made for gyms, studios, personal trainers, online coaches, nutrition coaches and creators. A gym gets a member app under its own name on both stores, beside the booking system it already uses. A trainer gets training, nutrition, check-ins and community in an app under their own brand.
Your app, under your name
Your own app on both stores, built and maintained for you, with no commitment and nothing to pay when you apply.
Your own app on the App Store and Google Play.
- Your name, icon & colors
- On the App Store & Google Play
- Built & maintained by us
Maya Moves
by Maya Brooks
