The easiest way to create a fitness app for your coaching business or gym is HubFit's Branded App: your own app on the App Store and Google Play, with your name, icon and colors. We build it for you, and it is typically live in 7 to 10 business days once your developer accounts are ready. New features reach it automatically.
Your own app on the App Store and Google Play
- No setup fee
- Live in 7 to 10 business days
- Built and maintained by us
Key takeaways
- There are three ways to create a fitness app: hire developers, use a no-code app builder, or launch a white-label app under your brand.
- White-label is the quickest, lowest-cost route for coaches. Our Branded App is $189 a month on top of your HubFit subscription, with no setup fee and no commitment, far below a custom build.
- Nothing to build or maintain. We handle the build, App Store and Google Play review and the privacy policy.
- Your clients get everything on day one: training, nutrition, check-ins, habits, messaging, community and challenges, in your app.
What are the three ways to create a fitness app?
You can build a fitness app from scratch, assemble one with a no-code builder, or launch a finished coaching app under your own brand.
| Route | Time to launch | You maintain |
|---|---|---|
| HubFit Branded App | 7 to 10 business days | Nothing, just coach |
| No-code builder | Weeks to months | Screens, data, payments |
| Custom build | 6 to 12 months | Code, servers, updates |
To hire developers, you pay an agency or team to build every feature, pass store review, then fund updates every year as iOS and Android change.
A no-code app builder lets you assemble an app from templates without writing code. It costs less, but you still design every screen, wire up payments and push notifications, and support the app yourself. Some builders only make a web app, so clients can't find you by searching your name in the App Store.
A white-label fitness app is a finished coaching app published under your brand. It is the route built for coaches, and it is what HubFit's Branded App does.
If you're a coach, trainer or gym, the Branded App fits; a custom build only makes sense for a funded app startup.
Why is HubFit's Branded App the best way to create your own fitness app?
You get a real app with your name on it, fast, with the whole HubFit platform inside and nothing to build or maintain.
Clients search your name in the App Store or Google Play, download an app with your icon, and see your colors inside it. Your brand is on every screen they open, from their first workout to their weekly check-in. Here is what you get:
- Your App Store and Google Play listings, prepared and submitted for you.
- Store review and the privacy policy, handled for you.
- Every HubFit feature, kept up to date. Your app runs HubFit's client app under your brand, and new features reach it automatically.

Coaches already run their business this way:
- For Her Kind: Dr. Alisa DiFruscia's 1:1 coaching for women, inside her own app.
- Proven: Josh Taylor's coaching with 200+ programs and live streams, inside Proven's own app.
Your clients move over easily. Existing clients download your app and sign in with their current details, and their programs, history and messages are all there.
How do you make your own fitness app with HubFit?
It takes three steps, and we do the building.
- Apply and share your brand. Tell us about your business. You don't need a logo or brand kit to apply; we help you settle the app name, icon and color.
- Open your developer accounts. Enroll your business with Apple Developer and Google Play as an organization. Both need a free D-U-N-S number, and we walk you through every step.
- We build, submit and launch. We build the iOS and Android apps, take them through App Store and Google Play review, and your app goes live.
Apple only accepts a coaching app from the business behind it, so it's published from your account and your business shows as the seller.

After launch, you keep coaching as you do today: building programs on the web dashboard and reviewing check-ins as they come in.
Want all of this under your own name? Apply for your branded app.
What does it cost to build a fitness app, and how long does it take?
A custom build costs tens of thousands and takes months, while our Branded App is $189 a month on top of your HubFit subscription.
| Route | To launch | To run |
|---|---|---|
| HubFit Branded App | No setup fee | $189/mo + subscription |
| No-code builder | Plan + your time | Plan + your upkeep |
| Custom build | $80,000 to $250,000 | $2,000 to $5,000/mo |
The custom figures are our estimate, for 6 to 12 months of development. Every route with a store listing under your name also pays Apple $99 a year and Google Play $25 once. So the Branded App's first year is $2,392 in add-on and store fees, and your HubFit subscription comes on top.
As for how long it takes, the one wait is on your side. If your business has no D-U-N-S number yet, allow up to 7 business days to get it and enroll. Start that the day you apply.
FAQ
The questions coaches ask most before they create a fitness app.
How much does it cost to create a fitness app?
A custom build often costs $80,000 to $250,000, plus $2,000 to $5,000 a month to run, by our estimate. Our Branded App is $189 a month plus your HubFit subscription, with no setup fee, plus Apple's $99 a year and Google Play's $25 once. The full breakdown is in what fitness app development costs.
Do I need my own Apple and Google developer accounts?
Yes. Apple's Guideline 4.2.6 only accepts a template-built app when the business behind it submits it, so you enroll as an organization with a D-U-N-S number. Apple says to allow up to 5 business days for the number, then up to 2 more. The steps are in how to put your fitness app on the App Store.
Can I make my own fitness app without coding?
Yes. A no-code builder lets you assemble one yourself, but you still define your target audience and core features, design the screens, test with real clients and support the app. With our Branded App you build nothing: HubFit's client app already works, and we handle the store listings, review and every update.
Can AI build a fitness app?
AI app builders can draft an MVP's screens and simple logic from a prompt. An app for paying clients still needs a solid tech stack, careful handling of client data, wearables if you want them, store approval and maintenance every year. That is the work our Branded App takes off your plate, so you only coach.
Do Apple and Google take a cut of what my clients pay?
Usually not for coaching. Apple lets live one-to-one services such as personal training be paid outside the app, and takes a commission only on digital content sold inside it. Google Play's billing isn't used for physical services such as gym memberships.
Is Custom Branding the same as a branded app?
No. Custom Branding puts your logo, color and brand name inside the HubFit app, emails, checkout and share cards, while the app on the stores stays HubFit. The Branded App is your own app, with your name and icon, listed on the App Store and Google Play under your business. It is a true white-label app.
Your own fitness app, without building one
You don't need to become an app company to give your clients an app with your name on it. Apply today: it costs nothing to apply, there's no commitment, and we take it from there.
Your own app on the App Store and Google Play.
- Your name, icon & colors
- On the App Store & Google Play
- Built & maintained by us

Maya Moves
by Maya Brooks





