Full-time
About the role
HubFit is the all-in-one platform for personal trainers, online coaches, and gyms to manage clients, automate their business, and scale without the chaos. We have a 4.9 App Store rating and 2,500+ five-star reviews. We ship fast, and we're growing faster.
We're looking for a hands-on Performance Marketing Manager to own our paid acquisition channels end to end: strategy, high-velocity creative testing, and scaling budgets across Meta, Google, and TikTok. You're a data-driven growth marketer who lives in Ads Manager daily, thinks relentlessly about CPC, CPL, and ROAS, and brings a builder's mindset to an accelerating growth program.
What you'll do
- Paid media ownership: manage and scale paid campaigns across Meta, Google, and TikTok, owning budgets, bidding strategy, and full-funnel targeting, including audience segmentation and retargeting.
- Strategy and OKRs: help define, track, and own performance marketing OKRs that align with our overall business growth and revenue targets.
- Creative testing: partner with our creative strategist and design team to test high-velocity ad creatives, turning data into clear, actionable briefs.
- Campaign and funnel optimisation: monitor CPC, CPL, ROAS, and hook rates daily to kill underperformers and scale winners, and optimise landing pages and signup funnels to reduce drop-offs.
- Performance reporting: build and maintain dashboards that track critical growth metrics and deliver clear ROAS, CAC, and attribution insights to leadership.
- Systems and automation: build automated workflows and alerts using tools like Revealbot to optimise campaign health.
- Channel expansion: identify, test, and build repeatable playbooks for emerging paid channels to diversify our acquisition mix.
About you
- 2+ years profitably managing $50k+ in monthly paid ad spend across Meta, Google, and TikTok.
- Exceptional data skills with a proven track record of hitting strict CAC and ROAS targets, an understanding of unit economics like LTV:CAC, and clean attribution frameworks like Meta Pixel or the Conversions API.
- Strong instincts for user psychology paired with experience evaluating, iterating on, and directing high-performing ad creative.
- A proactive operator who handles the entire execution pipeline with autonomy, moving from briefs to daily optimisations and building processes from scratch.
Bonus points
- A passion for, or background in, fitness or wellness.
- Experience in B2B SaaS, mobile apps, or marketplace businesses.
- Familiarity with tracking and scaling tools like Cometly, Revealbot, Motion App, or Foreplay.
- Comfortable using AI tools to speed up asset testing, reporting, or campaign workflows.
What we offer
- 100% remote work
- Flexible hours
- 20 days of paid time off, plus public holidays
- Your birthday off
- Gym and wellness stipend
- Annual learning and growth budget
Apply for this role
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