About the role
HubFit is the all-in-one platform for personal trainers, online coaches, and gyms to manage clients, automate their business, and scale without the chaos. We have a 4.9 App Store rating and 2,500+ five-star reviews. We ship fast, and we're growing faster.
We're looking for a hands-on Performance Creative Strategist to be the connective tissue between performance data and creative production, turning conversion insights into sharp briefs for our design and motion team. You're a data-driven storyteller who thinks in hooks, angles, and personas, stays close to platform trends, and knows exactly how to translate ad metrics into high-converting creative direction.
What you'll do
- Creative strategy and ideation: own the creative roadmap for paid social across Meta, TikTok, and YouTube, introducing a steady pipeline of fresh angles and hooks every week.
- Trend and format tracking: monitor emerging social formats, trending organic hooks, and ad platform updates to continuously refresh our creative direction.
- Psychology-driven copywriting: write the ad copy, video scripts, and text overlays, grounded in clear customer frameworks, awareness stages, pain points, and core motivations.
- Data-to-brief translation: analyse hook rates, hold rates, CTR, and CPA to diagnose where an ad is failing, and translate those insights into clear briefs for the design team.
- UGC and talent management: source, brief, and manage native content creators so they deliver authentic, platform-first videos that hit our strategic goals.
- Sprint testing frameworks: build and run structured weekly creative testing sprints to validate hypotheses across formats, hooks, and visual variations.
About you
- 2+ years of hands-on experience driving measurable paid acquisition growth, ideally within B2B SaaS, tech, or the fitness ecosystem.
- Exceptional direct-response writing skills, with a proven ability to write hooks and angles that halt a user's scroll and compel them to click.
- Deep comfort reading paid media data to evaluate creative effectiveness and instantly inform the next round of testing concepts.
- A track record of writing clear, visual briefs that a motion designer or video editor can execute flawlessly with minimal back and forth.
- Active enthusiasm for using modern AI tools to accelerate research, generate copy variations, and speed up creative ideation.
Bonus points
- A deep personal passion for fitness, athletics, or health optimisation.
- Experience using creative tracking and intelligence platforms like Motion App or Foreplay.
What we offer
- 100% remote work
- Flexible hours
- 20 days of paid time off, plus public holidays
- Your birthday off
- Gym and wellness stipend
- Annual learning and growth budget
Apply for this role
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